Loading

AIR ASIA

#onboardentertainment #DigitalServices #IFEC

Air Asia selected AirSAS to be deployed across its rokki-equipped fleet, enabling 10m digitals ads display per month.

Touch points

IFC Portal

Wifi-IFE

Features

AirSAS

Advertising capabilities

Full range of digital advertising

Passenger engagement

Legacy digital advertising call to action

mobile screen air asia
air asia mobile screen ad zone
air asia mobile video screen
air asia mobile screen middle ad zone

Testimonials

air asia tail logo

Lalita Sivanaser

Rokki CEO

Facebook Twitter Instagram Linkedin

AirSAS is an additional channel for our in-flight marketing campaigns. More importantly, the platform is integrated into ROKKI’s in-flight portal which supports shopping, thus enabling sales conversions.

air asia tail logo

REQUIREMENTS

Air Asia had rolled out Rokki, its IFC passenger portal fleet-wide. Sustained by a great passenger connection rate, Air Asia wanted to enable targeted advertising both for its brand partners and onboard shopping promotion, but without consuming its connectivity. As AirSAS is the only independent award-winning digital inflight advertising platform, Air Asia decided to integrate it into Rokki.

SOLUTION DEPLOYED

PXCom fine-tune AirSAS in order to rely on the connectivity for campaign updates and analytics gathering only when the aircraft is at the hub. PXCom also provided full on-site support to AirSAS integration on Rokki. Inflight Media Digital, its JV with IMM International also supported the airline in the Media Kit definition and ad-sales process 

OUTCOMES

In less than 2 months since the project’s kick-off, a successful trial on a subset of the fleet has been performed. AirSAS has then been rolled out on all Air Asia’ subsidiaries. Since its full fleet roll out in 2018 AirSAS has delivered more than 30m displays on Rokki, 50% dedicated to advertising partners and 50% for onboard shopping promotion.